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Most organizations will start their website strategy by determining what general information should be disclosed.
Outside of areas of confidentiality, disclose as much information as the public may want to know and that the organization feels is of benefit.
Survey staff that have direct public contact to determine what information is being requested from them.
This becomes the first section of the website.
What are the organizational goals and what needs to be done within the website in order to achieve them?
Identify information and services that the website's target audience may want. Consider how-to articles, tips, and user guides to help your audience.
Consider video, audio, and pfd documents.
How could the organization save money? Consider automation, forms, and services. Anytime that your customers fills out a form to provide you information means that your staff is saving time.
Make customers feel empowered, and the automation efforts become a win-win situation.
Search Engine Optimization efforts need to be started up front. This begins with choosing keyword search terms.
Determining if the target audience is satisfied with the website.
Promoting the site.
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